About — My Story. Still curious. Still ambitious.
I'm Linzi Roberts, founder of Feeling Ambitious.
How it started
I've spent much of my career working in recruitment.
Over that time, I've recruited salespeople, recruiters and senior professionals, built long-standing relationships and learned a great deal about people and business.
In 2010, I established Feeling Ambitious because I wanted to do things my own way.
I wanted to build a business where relationships mattered more than transactions, where people could expect straightforward advice and where doing the right thing was more important than simply making a placement.
I've never believed that recruitment should be about sending as many CVs as possible and hoping something sticks.
For me, it's about understanding people properly.
What motivates them. What they're capable of. What matters to them. And whether they're genuinely right for the business they're considering joining.
What happened in 2025
In November 2025, I was diagnosed with necrotising fasciitis, a rare and life-threatening condition that required emergency surgery and a long recovery.
It came without warning and changed my life.
Going through something like that makes you look at things differently.
Your priorities, your resilience, the people around you and what you really want from life. It also made me think seriously about the next chapter of my career.
I'd spent my career in recruitment, building relationships, finding people and running my own business.
I still loved that side of what I did, but I wanted to experience something new. Something that genuinely interested and excited me.
Why delivery?
I started paying attention to how parcels actually reach people. And the more I learned, the more interested I became.
It's an industry undergoing enormous change.
Parcel lockers and out-of-home networks are expanding. Technology is changing the way operations are managed. New businesses are entering the market, while established operators are adapting to different customer expectations.
And it's happening across both the US and UK.
There's a huge amount going on, and I find it fascinating. So I decided to make it my focus.
I've been speaking with people who run these businesses, learning from those with industry experience, following developments and building my understanding of where the market is heading.
I'm not pretending I've spent my whole career in recruiting logistics. What I bring is extensive recruitment experience, a genuine curiosity about this industry and the determination to understand it properly.
What hasn't changed
The way I work.
Honesty, integrity and trust have always mattered to me.
I won't oversell a candidate to a client or job to a candidate.
I'd rather have an awkward but honest conversation than a comfortable, misleading one.
And when somebody trusts me to find a person who could influence the future of their business, I take that responsibility seriously.
Small on purpose
Feeling Ambitious is independent and deliberately small.
Every executive search assignment is personally led by me, supported by thorough research and modern technology.
Technology helps me identify people, understand markets and work more effectively.
But the conversations, relationships and judgement remain personal.
That's how I believe recruitment should work.
— Linzi Roberts
Founder, Feeling Ambitious